HAWK Design & Creative

WEBSITE DESIGN

Sagesse, a Calgary nonprofit, empowers individuals, organizations and communities to break the cycle of domestic violence. In response to Alberta's domestic violence epidemic, we helped Sagesse develop a province-wide awareness campaign to bust myths and help Albertans talk about domestic violence.

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Approach

Human-centered design

It was important to create an online hub with easy to find information and tools to empower friends, family and other natural supports to engage in real talk. We used a human-centered approach to design the website and build in safe exits, front and center calls to action for immediate support and prompts to share content on social platforms.

An online toolkit

HAWK Design and Creative worked with Sagesse to develop a bold and eye catching awareness campaign to empower Albertans to talk about domestic violence. Rather than focusing on the victim, we reversed the typical approach and aimed the campaign at the support network. We came up with the tools and the language to help this network feel confident in supporting those they care about.