Two Wheel View
WEBSITE DESIGN
Opportunity
Two Wheel View is a social enterprise community bike shop. Through a variety of rich and meaningful programming, Two Wheel View aims to change kids' lives from the seat of a bike. They came to us for help with their 2019 and 2020 Impact Reports.
Approach
Brand refresh
The team at Two Wheel View wanted us to breathe new life into their brand that reflected their organization’s purpose. Two Wheel View is a youth-run organization, dedicated to working with Calgary's more vulnerable communities. We wanted the brand to feel energetic but rough around the edges. We paired a bright yellow inspired by bike lanes with dark and gritty images to create bold headlines and pull quotes.
Custom illustrations
We designed a set of custom illustrations for the report, inspired by some of the most impactful quotes in the document. These helped to maintain a youthful energy throughout the report.
Social media assets
We helped Two Wheel View promote the Impact Report via their social channels with a set of custom social templates. These images helped promote the release of the report over the course of several days.
Solution
HAWK worked with Two Wheel View to design and develop their 2019 impact report. We worked within their existing brand to create something totally fun and fresh, with a consistent look and feel across print and digital channels.
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