HAWK Design & Creative

WEBSITE REDESIGN

Opportunity

Citizen Brewing Company is a small taproom in Calgary's N.E. dedicated to making delicious, approachable craft beers. When we started working with them they were fairly new to the scene, looking for help with brand development, a website redesign, social media templates, custom swag and event creative.

Approach

Website design and user experience

We worked with the Citizen team to ramp up their online presence. We worked with them through a full website redesign, showcasing their beer and food on the web.

Solution

We redesigned Citizen's website with the same care and commitment the Citizen team puts into brewing great beer and curating an exceptional neighbourhood brewery experience. Our photography style showed off the quality of the food and beer, and included Citizen's guests and staff to represent the strong community they've built. We designed clean graphics and iconography to keep the emphasis on the product. We took care of regular web updates and ongoing social media creative needs, as well as product photography and copywriting. In addition to the web, we helped design stickers, growler tags, t-shirts and recurring event creative.