MODERNSPEAK
BRANDING and WEB DESIGN
Opportunity
Modernspeak is a full service agency representing some of the world’s top social influencers. Passionate about connecting digital storytellers, photographers, videographers and lifestyle influencers with brands that truly resonate, Modernspeak handles all aspects of influencer management. With a proven track record and a growing demand for quality and authentic content, they saw an opportunity to elevate their own online presence through a fresh visual identity and new website.
Approach
Modern connection
Modernspeak came to us with a strong brand ethos and clear understanding of who they are as a team and organization. We listened and learned more about the world of influencer management, collaborating with the Modernspeak team to better understand the needs of the creators and brands they support.
Through our discovery, we recognized social media as the latest, most modern evolution in how humans communicate, not why. From the printing press, to visuals, the electronic revolution and now in the internet age, the media we consume is an extension of human thinking, different forms of human to human connection. We discussed modern connection as being very personal, but on a global scale. We saw modern connection as being louder than ever, but highly visual, still human-to-human but through a lens - or window - into a unique and authentic point of view.
A site about creators
Once the brand refresh was complete, we began work on a custom Modernspeak website. One of the goals of the redesign was to create a space to promote and showcase their roster of creators, as well as attract and retain new talent. We collaborated with the Modernspeak team throughout the web redesign, working together to present their full service offering and industry expertise, as well as profile pages for each creator to make connecting with potential partners easier than ever.
A site about services
More than a space to show off their roster of creatives, the Modernspeak website speaks to their industry expertise and unique service offering. Services pages present prospective clients with the benefits of working together, from content creation to campaign reporting and every step in between. Case studies of past campaigns and partnerships help provide further insight to prospective partners wanting to learn more about Modernspeak’s approach to influencer management.
Solution
HAWK worked with Modernspeak on their brand evolution and website design, and we learned a lot about influencer marketing along the way. As professional communicators hungry for authentic content, we’re constantly inspired by the cognitive surplus we experience online. Modernspeak’s approach and dedication to supporting the individuals behind that content is something we’re excited to be a part of.
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