BIG WINTER CLASSIC
WEBSITE DESIGN
Opportunity
BIG Winter Classic is a four day, winter music and arts festival in Calgary's Beltline community. We developed the brand and festival identity for the fifth annual BIG festival, including a custom website.
Approach
A one stop for everything BIG
We brought the BIG brand to life online, while also providing practical festival information like artist bios, links to tickets and a full weekend schedule.
Rich content
As part of event promotion, we helped with the design and delivery of a new BIG Winter Classic playlist every week. We collaborated with the BIG team to design a series of custom album covers for their Spotify channel in the weeks leading up to the festival. This was a great way for the festival to drive awareness and drive ticket sales, while also promoting their festival line-up in an engaging way.
Artist bios online
We integrated a full database of artist information into the BIG website, making it easy for users to learn more about the lineup well before the festival. Each BIG artist was displayed on their own tile, with the ability to read more and listen to their music.
Custom illustrations and event collateral
BIG doesn’t just happen over a single weekend in January, there are also one-off events throughout the year like this 4.20 show with Partner. We designed event creative for BIG's printed posters and for online event listings.
BIG story, bigger line-up.
Having worked with the BIG team over several years, we’ve were able to share the full BIG brand evolution on line. Sharing the festival history online is one way our team helped drive awareness around the festival. Delivering nearly 100 bands over 4 days, the BIG line-up offers a little something for everyone.
Solution
HAWK worked with the BIG Winter Classic team to design a fresh and functional website for their 2020 festival. Complete with artist bios, curated playlists and links to tickets, the BIG website helped to drive awareness as we well as ticket sales.
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