HAWK Design & Creative

GRAPHIC DESIGN

Opportunity

Citizen Brewing Company is a small taproom in Calgary’s N.E. dedicated to delicious and approachable craft beers. They came to us for help with expanding their brand development with some digital graphic design assets for their social media channels, website, swag and print collateral.

Approach

As the go-to neighbourhood taproom in Calgary’s NE, Citizen has become a local hub for not only great beer, but for live music and promoting local artists. They needed a solution to promote all their events in house and online that focused on the vibrant community they’ve created. Working with the Citizen team, we designed a suite of branded print and digital assets to promote beers and special events like their annual pride celebration with their community at the center.

Event Promotion

We wanted to keep the focus on the artists for Citizen’s branded creative promoting regular events like trivia nights and Citizen Sessions, Citizen’s recurring live music events. We designed a template that would work with a broad variety of photos that were provided by the artists and had some fun with their additional reoccurring events like their trivia and comedy nights.

Beer launches

Great beer is what Citizen does best, so we designed an engaging and fun way to launch their new beers. The swipe-through post approach uses multiple images to tell a story and build excitement. We designed these loose templates to include details and tasting notes about each beer, along with a quote from the brewmaster.

Branded collateral and swag

We helped promote some of Citizen’s favourite beers with branded swag, creating custom illustrations designed to tell the story behind the Citizen beers.

citizenbrewingcompany_117832103_309705240464138_1667209496346627706_n.jpg

citizenbrewingcompany_118780877_240842477219527_5196289695391649168_n.jpg

The Citizen Handbook

We worked with the Citizen team to design the Citizen Handbook, a pocket-sized booklet covering everything from the Citizen story to details on each of their core beers. This piece could be used to onboard a new team member or as a handy sales tool.

Solution

HAWK worked with Citizen to develop their brand and visual identity through graphic and website design. Over time, we helped establish certain brand guidelines and styles, working with them on regular beer launches, event promotion and website updates.