Imagine Kootenay
DIGITAL MARKETING, AD CREATIVE
Opportunity
Imagine Kootenay is a one-stop website for anyone looking to live, work or play in the Kootenay region. We helped designed a digital marketing campaign with the goal of attracting people living in Calgary and Vancouver to a new life in one of B.C.’s fastest growing areas.
Approach
BIG LIFE
We designed a series of social media ads promoting the Kootenay region as a place to live, work and play. We mixed big imagery with language targeting business-minded folks living in Calgary and Vancouver.
Solution
We designed seasonal ads to show what life is like in the Kootenays year round and inspire folks to start thinking differently about what work-life balance looks like. The ads were run on Facebook, Instagram and Google, encouraging folks to visit Imaginekootenay.com for their next opportunity.