No one is good at everything, that’s why we have each other.


Our team is small but stacked


Al Kelle

Al brings over 10 years experience in design and communications. Having worked with private, public and non-profit organizations, their professional background offers a bit of everything. Passionate about social design, Al considers the human element before anything else.

Over the years and in partnership with other agencies, Al has designed websites and other creative for a number of notable brands - The University of Lethbridge, Calbridge Homes, Alliance Pipelines, Good Earth Coffee House, DIRTT Environmental Solutions, Freestyle Canada, Castoro de Oro Estate Winery, Centre for Sexuality and Alberta Health Services.

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Willis Hoff

Willis brings over 8 years experience crafting design and communications. working mostly in the public and non-profit sectors. With a background in Information Design, he brings to life the stories of others through text, visuals and use.

Willis thinks big picture, and he worries about how it’s all going to work. He loves maps, craft beer and a good playlist. Information architecture is Will’s jam, and he’s worked on websites for folks like the Calgary Chamber of Commerce, The YYScene, Great White Truck Wash, True North Accounting, Terra Dental and probably lots more.

Contact Willis