Prime Tune Shop is a local bike and ski shop located in Parkdale. Relatively new, the Prime team was looking to update their current website and make shop services easier for people to find. Because HAWK has a general love for everything bicycles AND happen to occupy space in the Parkdale vicinity, we decided this was a project we could really get into.
We helped the gang with a refresh to their existing website. Information architecture, graphic design, photography, content - all that.
With the website refresh, we also worked to strengthen Prime's online identity. We collaborated with the team - sharing media from rides, local events and from right inside the shop. We helped to increase their digital footprint through photo, video and storytelling. We wanted to showcase the product but from a community level. A big part of what makes Prime so cool is how it stays connected to the local scene.
This year, we're cooking up Prime Tune Tips, a series of quick videos shot either in the shop or on the trails. Each video offers a tip or trick from a member of the Prime team. In the videos below, Thom talks chains and Lyle gives the rundown on cables and housing.